{"id":5960,"date":"2025-07-18T11:12:10","date_gmt":"2025-07-18T08:12:10","guid":{"rendered":"https:\/\/comebackua.com\/2025\/07\/18\/komunikaczijna-strategiya-spryamovana-na-vymushenyh-ukrayinskyh-emigrantiv\/"},"modified":"2025-07-18T19:52:24","modified_gmt":"2025-07-18T16:52:24","slug":"komunikaczijna-strategiya-spryamovana-na-vymushenyh-ukrayinskyh-emigrantiv","status":"publish","type":"post","link":"https:\/\/comebackua.com\/en\/2025\/07\/18\/komunikaczijna-strategiya-spryamovana-na-vymushenyh-ukrayinskyh-emigrantiv\/","title":{"rendered":"A communication strategy targeting displaced Ukrainian emigrants \u2014 open call for cooperation"},"content":{"rendered":"\n

Your organization has the power to support the return of Ukrainians from abroad<\/h1>\n\n\n
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Problem Statement<\/mark><\/h2>\n\n\n\n

Adaptation and assimilation processes of over 7 million Ukrainians who relocated to the EU after March 2022 have been ongoing for more than three years, diminishing their motivation to return.<\/p>\n\n\n\n

Ukraine now faces competition for its own citizens from European countries. Communication policy is a key tool in this competition.<\/p>\n\n\n\n

Unregulated online \u201cexpert\u201d opinions and targeted disinformation distort the informational landscape by loosely interpreting real events.<\/p>\n\n\n\n

Implementing a communication strategy can help keep displaced Ukrainians connected to Ukraine\u2019s sociocultural space, strengthen diaspora networks abroad, and encourage repatriation.<\/p>\n\n\n

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Proposed Actions<\/mark><\/h2>\n\n\n\n

We propose participation in a communication strategy aimed at Ukrainian forced emigrants.<\/p>\n\n\n\n

The strategy implements systematic communication within Ukrainian groups created on social media, between emigrants and Ukrainian institutions.<\/p>\n\n\n\n

Through the Strategy Provider, the Institution joins the communication, advising on issues discussed in the feed, and also provides specific proposals within its area of expertise.<\/p>\n\n\n

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Why is this communication strategy needed<\/mark><\/h2>\n\n\n\n

\u00d8<\/strong><\/mark> As adaptation abroad deepens, ties with the homeland weaken, and Ukrainians’ motivation to return decreases. Targeted communication helps repatriation remain a relevant topic.<\/strong><\/p>\n\n\n\n

\u00d8<\/strong><\/mark> eeping emigrants within the national socio-cultural field contributes to the development of a network of Ukrainian communities abroad.<\/strong><\/p>\n\n\n\n

\u00d8<\/strong><\/mark> Implementing the Strategy significantly increases institutions’ accessibility for citizens.<\/strong> Systematic participation of institutions makes communication useful, professional, and trustworthy.<\/p>\n\n\n

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Strategy Goals<\/mark><\/h2>\n\n\n\n
    \n
  • Increasing the number of emigrants involved in the Ukrainian socio-cultural space.<\/li>\n\n\n\n
  • Boosting the intensity of repatriation and curbing new waves of emigration.<\/li>\n\n\n\n
  • Organizing a network of Ukrainian communities\/centers abroad.<\/li>\n\n\n\n
  • Strengthening the influence of Ukrainian interests abroad.<\/li>\n\n\n\n
  • Increasing the number of cross-border Ukrainian connections (economic, cultural, etc.).<\/li>\n\n\n\n
  • Creating an information and media space for Ukrainian emigration.<\/li>\n\n\n\n
  • Establishing a stable channel for feedback from Ukrainian emigration.<\/li>\n\n\n\n
  • Obtaining research data and using it for the development of communication policy.<\/li>\n<\/ul>\n\n\n\n

    Why Will This Strategy Work<\/mark><\/h2>\n\n\n\n
      \n
    • The strategy addresses the issue of the lack of direct communication between forced emigrants and Ukrainian institutions.<\/li>\n\n\n\n
    • The number of users in Ukrainian groups created on social networks exceeds 10 million citizens, the vast majority of whom reside in EU countries.<\/li>\n\n\n\n
    • Monitoring the communication field identifies intervention points in communication for professional arbitration and countering disinformation.<\/li>\n\n\n\n
    • The systematic and purposeful nature of the Strategy is key to its effectiveness.<\/li>\n\n\n\n
    • Interactive communication can effectively influence the target audience.<\/li>\n\n\n\n
    • The cross-sectoral organizational structure of the Strategy\u2019s participants ensures its comprehensiveness and a high quality of contacts.<\/li>\n<\/ul>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      How it works<\/mark><\/h2>\n\n\n\n
      \n
      \n

      \u00abComebackUA\u00bb – provider   <\/strong><\/p>\n\n\n\n

        \n
      • Develops the strategy and agrees on its elements with the partner.<\/li>\n\n\n\n
      • Engages participants from the relevant field\/sector to take part in the project.<\/li>\n\n\n\n
      • Creates the communication field by selecting digital platforms where the target audience communicates to implement the strategy.<\/li>\n\n\n\n
      • Negotiates cooperation with platform administrators.<\/li>\n\n\n\n
      • Conducts monitoring and research of the communication field.<\/li>\n\n\n\n
      • Provides partners with processed information relevant to the partner\u2019s specialization.<\/li>\n\n\n\n
      • Forms requests for consultative responses from the partner.<\/li>\n\n\n\n
      • Moderates interactive communication between the partner and the target audience, as well as coordinates and systematizes partner participation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
        \n

        Partner<\/strong><\/p>\n\n\n\n

          \n
        • Responds promptly and thoroughly to interactive requests received from the Provider.<\/li>\n\n\n\n
        • Provides information with specific proposals for the target audience.<\/li>\n\n\n\n
        • Supplies analytical data necessary for the implementation of the Strategy.<\/li>\n\n\n\n
        • Participates directly in communication with the target audience, if desired or required.<\/li>\n\n\n\n
        • Assists in attracting new partners.<\/li>\n\n\n\n
        • Facilitates obtaining official information from international and government institutions.<\/li>\n\n\n\n
        • Helps in securing funding for the implementation of the communication strategy.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Your organization has the power to support the return of Ukrainians from abroad Problem Statement Adaptation and assimilation processes of over 7 million Ukrainians who relocated to the EU after March 2022 have been ongoing for more than three years, diminishing their motivation to return. Ukraine now faces competition for its own citizens from European […]<\/p>\n","protected":false},"author":2,"featured_media":5982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[],"class_list":{"0":"post-5960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-collaboration"},"_links":{"self":[{"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/posts\/5960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/comments?post=5960"}],"version-history":[{"count":8,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/posts\/5960\/revisions"}],"predecessor-version":[{"id":5993,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/posts\/5960\/revisions\/5993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/media\/5982"}],"wp:attachment":[{"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/media?parent=5960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/categories?post=5960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comebackua.com\/en\/wp-json\/wp\/v2\/tags?post=5960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}