Come back home
ComebackUA is a civil society organization that researches and highlights the phenomenon of forced Ukrainian emigration.
Our mission is to become a central platform for collecting, processing, and sharing comprehensive information about Ukrainian migrants who were forced to leave the country as a result of the full-scale invasion in 2022.
The core focus areas of our project activities include demographic statistics, repatriation strategies, and communication policy.
ComebackUA’s work is aimed at facilitating the return of Ukrainians to their homeland and maintaining the connection of emigrants within the Ukrainian socio-cultural space.
We conduct original research and produce unique, data-driven content.
Problem statement
Ukraine, both as a nation and a state, is facing the challenge of competing with Western countries for the loyalty of its own citizens.
This struggle is unfolding—and being won—in the realms of media activity and in the actions of both civil society and the state aimed at enhancing the country’s appeal. Systematic cooperation between the media and society is essential for effectively preserving Ukrainian identity among the forcibly displaced.
The pressing question is not “How will we recover after the war ends?” but rather “What are we doing now to build the future?”
Objectives and tasks of the project
The goal of the project is to keep forced emigrants in the Ukrainian socio-cultural field, promote repatriation and strengthen international ties between Ukrainians
objectives
- Implementation of communication strategies aimed at forced Ukrainian emigrants
- Creation of a platform for the implementation of a communication policy regarding forced Ukrainian emigration
tasks
- To conduct a series of studies of the communicative field of forced Ukrainian emigration
- To implement a number of communication strategies for:
- Preserving the connection of emigrants to the Ukrainian socio-cultural sphere
- Supporting Ukrainian entrepreneurs in entering international markets by developing strategic launch platforms and establishing cross-border consortia to attract investment in Ukraine
- Stimulation of repatriation
- Facilitating the creation of a network of Ukrainian branches abroad and the organization of system communication between them
- Involvement of positive European experience in local communities in Ukraine
- To counter disinformation
Target audience
Core target audience
Forced Ukrainian migrants
Diaspora
The Ukrainian diaspora and displaced persons who have chosen permanent residence abroad
Institutions
Ukrainian and international institutions supporting the repatriation of Ukrainians
Media and research activities
We study the phenomenon of forced Ukrainian emigration, focusing on statistical data, the development of Ukrainian communication networks in new environments, the psychological well-being of emigrants, economic and security-related barriers to return, challenges of adaptation, and more.
The unique nature of this situation—where a large number of Ukrainians were abruptly displaced into entirely different living conditions—also creates a unique field for research. The topic of return touches nearly all spheres of everyday life, yet reveals them from entirely new perspectives.
Our content is based on the results of the research we conduct and the data we collect. The goal of our media work is to communicate and analyze findings related to Ukrainian emigration.
CONTENT POLICY
Our content has distinct characteristics:
- We focus on issues related to forced Ukrainian emigration.
- Our content is based on research data and analysis of information from open sources.
The topics cover most challenges associated with life in emigration and motivations for return, including:
- Adaptation challenges and their impact on identity
- Employment, housing, and entrepreneurship
- Education
- Life safety and healthcare, among others.
SPECIAL PROJECTS
Networked Ukraine
It studies the infrastructure of digital services and communication spaces through which Ukrainians access information, build online communities, and assist each other in solving current problems. Read more
Demographics
Monitoring the current demographic status of Ukraine’s population both inside the country and abroad, based on open national and international sources. Read more
Global Ukraine
Systematic comparison of various economic sectors and aspects of social life in Ukraine and in the countries that have received the largest number of Ukrainians. Read more
COLLABORATION
The activities of the media project involve active cooperation with public, governmental, and international institutions.
